Katowice, Poland
Social
Client
Crococode
Information Architecture
UX Design
UI Design
Interaction Design
Branding
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The Crococode web redesign transforms user interaction with a sleek, intuitive interface. The project focused on delivering a seamless experience that highlights the company's innovative services and technical expertise.
Overview
About Crococode
Crococode is a dynamic startup software house focused on building innovative digital solutions that empower businesses to succeed.
Crafting powerful MVPs to accelerate startup growth
Designing intelligent CRM systems and marketplaces that transform business processes
Developing high-performance mobile apps for iOS and Android that captivate users
Challenge
The main challenge in redesigning Crococode website was the lack of a cohesive brand identity and visual presence. With no established branding, poor readability, no portfolio, and a template-based design lacking originality, the goal was to create a unique, professional style that truly reflected the company’s character.
Solution
A comprehensive approach was taken to build a strong brand presence and elevate the user experience. Key actions were implemented to transform Crococode website.
Developed a new information architecture to enhance navigation and readability
Created UX wireframes to ensure seamless and intuitive user flows
Established a unique brand identity for Crococode, with a modern and polished UI
Integrated micro-interactions into the design to improve user engagement
The user-focused approach guided the entire process, ensuring the design met both business goals and user expectations
Overview
Audit
The decision to redesign the Crococode website stemmed from a need for a clearer brand identity and improved user experience. The old design lacked distinctiveness and struggled with readability, making it difficult for visitors to engage with the content. Additionally, the lack of a portfolio and a cohesive style hindered the site's ability to showcase CrocoCode’s expertise effectively.
Key Takeways
Established a strong, unique brand identity
Improved information architecture for easier navigation
Enhanced readability with a modern, clean design
Integrated a dedicated portfolio section to showcase projects
Introduced engaging micro-interactions for a dynamic user experience
The redesign was guided by a user-centered approach focused on simplicity, clarity, and interactivity. This approach increases usability by ensuring that visitors can navigate seamlessly, find relevant information quickly, and engage with the site’s content intuitively, ultimately making a stronger impression on potential clients.
Overview
User Interface Design
In designing Crococode new interface, I focused on creating a cohesive, modern look that truly embodies the company’s innovative spirit. A bold, high-contrast color palette was chosen to boost readability and highlight key sections. Subtle micro-interactions and intuitive icons enhance navigation and keep users engaged, providing a more dynamic and seamless experience.
Key UI Elements
Bold Color Palette: Enhances readability and highlights key sections
Clean Typography: Professional and easy to read
Intuitive Icons: Guides users effortlessly
Micro-Interactions: Engages users with subtle animations
Showcase Portfolio: Highlights Crococode expertise visually
Each design choice was centered around clarity, engagement, and a unified visual identity that reinforces Crococode brand presence, delivering an impactful and user-focused experience.
2025 Kacper Gorycki